Howard Behar

Howard Behar is a champion of conscious capitalism, a passionate advocate for servant leadership, and a firm believer in leading with values. His inspiring message encourages individuals to embrace servant leadership and prioritize people in their approach to business and life.

With over 50 years of experience in consumer-focused businesses, Behar has made a lasting impact as a speaker, advisor, mentor, and bestselling author. His wisdom and integrity have influenced thousands through his books, teachings, and leadership.

During his 21-year tenure at Starbucks, Behar played a pivotal role in the company’s global expansion. As President of North America and later the founding President of Starbucks International, he helped grow the company from 28 stores to over 15,000 across five continents. He also served on the Starbucks Board of Directors for 12 years before retiring.

Behar is known for his memorable lessons, including “The Person Who Sweeps the Floor Should Choose the Broom” and “Only the Truth Sounds Like the Truth.” His books, It’s Not About the Coffee—a guide to leading by putting people first—and The Magic Cup, a parable about the power of personal values, continue to inspire leaders worldwide.

Today, Behar travels the world, sharing his insights with organizations, students, and executives, helping them become more effective, values-driven leaders.